Apleocean
Ins: Apleocean
This is a service design project to redesign the initial touch point to encourage children to slowly em- brace and become conscious of how to eat healthy by watching healthy video advertisements.
This project is a service design for the marketing of children's food on social media and therefore uses a research methodology that gathers expert findings, news and data, and carries out comparisons and analysis of similar things from a designer's perspective, as well as trying to extract key elements in a regulation for application and consider- ing the concerns and dilemmas of multiple stakeholders. The results of this project do not yet take into account factors such as the regulation of commercial advertising.
Explored two logical states of development of children's health and commercial interests to design a non-profit healthy food brand providing a ‘space of uncertainty’ in marketing. The result of the project was an animation generated using water flow, extracting frames to create a merchandising label for apple.
